Communicating Official Development Assistance- an Example of the Czech Republic
According to 2020 Czech-UNDP Partnership Project Board decision, a more strategic way to handle the partnership should be developed in order to ensure better visibility of the project domestically and abroad.
With the aim to improve communication strategy and subsequent visibility and public perception of public on the issue, the project aims to elaborate based on the research of the Czech media space, set of recommendation for communication strategy of the CUP that can be in more general way used for the Czech ODA communication to domestic audience. It addresses the situation of ODA communication in the Czech Republic in the current political and economic context including how successfully the used narrative address audience interest, the capacity of relevant stakeholders to catch wider audience attention via existing channels as well as way forward how to establish efficient ODA communication.
The research was presented during the third session of the NDP/OECD ODA Learning Series 2020.